Georgia Aquarium
Crafting a remarkable guest experience through customized technology & thoughtful design
How we helped
Georgia Aquarium came to Narwhal Digital with a minimally transactional site that had limited marketing capabilities, notable downtime, and no way to support new revenue. For the largest aquarium in the Western Hemisphere, we knew we could do better. Through technology, experience, and commerce we were able to create a digital ecosystem and connect the narrative to the transaction.
Role
Visual Designer
What I did
UI/UX
Art Direction
Brand Development
Platforms
Web
Stability, scalability and performance
For a brand with such high-traffic volume and high-visibility, it was imperative that we start with a reliable foundation. Step one was to evaluate the platform and infrastructure and quickly establish stability. This allowed us to reimagine the online guest experience and deliver a scalable platform.
Ticketing & e-Commerce
A must-have goal was to provide a more flexible commerce platform that allowed them to mature their ticket buying process and unlock new revenue opportunities. We were able to customize their traditional ticketing platform and introduce new ways to sell tickets and new types of products and drive donations.
Guest experience, marketing and brand management
Georgia Aquarium’s website is often the first experience a guest has with the brand and the vision was to ensure that the magic of the Aquarium starts there. Our design approach allowed guests to be inspired, curious, and compassionate while making it effortless to buy tickets and make contributions. We simultaneously armed the marketing team with more flexibility to tell stories, educate, and impact revenue.
Education & donations
Georgia Aquarium is a nonprofit committed to inspiring awareness and preservation of our ocean and aquatic animals worldwide. It was critical that we create a flexible content tool for the Aquarium team and an accessible source of information for educators, donors, and curious guests. By providing an easy-to-use CMS for sharing eye-opening facts, impactful stories, and effective educational tools, we’re helping create lifelong Georgia Aquarium supporters.
1.2M
tickets sold online per year
20%
increase in organic page speed
20K
website guests per day
23%
reduction in page load speed