Sunbelt Rentals web and app experience
Through the Sunbelt 3.0 digital transformation, we were able to re-imagine the e-commerce experience, up-leveling the customer experience and bringing the Power of Sunbelt to all customer segments.
How the Digital and Technology team helped
Bolstered by a strong collaboration with engineering, product, and business stakeholders, we leveraged a rigorous and disciplined processes to elevate Sunbelt’s experiences, strengthen the brand, and create measurable business outcomes for customers and Sunbelt.
Role
Lead Visual Designer
What I did
UI/UX
Art direction
System design
Platforms
Web
iOS
Our goal
To deliver an elevated dotcom experience founded on best practices and design principles that evolve the Sunbelt Rentals customer experience, broaden the appeal of the brand and leave an own able impression within the rentals space.
Design direction
Through the lens of a genuine, human-centered approach, the concept we selected focuses on elevating the Sunbelt Rentals ‘can-do’ attitude to encompass the ‘anyone-can-do’ - with highly tactile design elements encouraging the user to explore and interact; as well as beautiful photography to inspire, no matter their experience.
Imagery
Visual storytelling of in-situ inspiration equipment shots and human-centered photography to speak to users of all levels.
Color
White space balanced with Sunbelt Rentals green, yellow and complementary earth tones that bring warmth while directing the eye to areas of importance.
Heirarchy
Utilizing clean headings, negative space and large colorful tiles to effortlessly guide the user through the page.
What we accomplished
Clear content strategy and page hierarchy for an effective and and efficient user experience
Scannable layouts and components for clear, quick action and improved usability
Purposeful expression of our brand both visually and tonally
Utilizing best practices across user experience and design
