Verato
Verato enables digital engagement, clinical interoperability, cloud transformation, and provider data integrity by solving the problem that drives everything else—knowing who is who. The Verato MDM platform powers over 100 leading health systems today.
Redesigning Verato's website for enhanced user experience and brand cohesion
Verato, a leading provider of identity resolution solutions, approached our design agency with a goal to revamp their website to better reflect their cutting-edge technology, strengthen their brand identity, and improve user engagement. Their existing site was not fully aligning with their modern, data-driven services or catering to the needs of their target audience, which included healthcare providers, government agencies, and large enterprises.
Role
Visual Designer
What I did
Visual Design
Art Direction
Brand Development
Platforms
Web
What we accomplished
Information Architecture: Streamlined navigation and content hierarchy to help users find information quickly.
Visual Design: A clean, contemporary design language that reflected Verato's technology-driven approach while maintaining trustworthiness and professionalism.
Messaging Strategy: Clearer, more impactful copy that communicated Verato's unique selling propositions in a concise and engaging manner.
Responsive Design: Optimization for all devices to ensure a seamless experience for users, whether on desktop or mobile.
